Reaching peak reaching out

Reaching peak reaching out

When did journalists start reaching out to people?

Remember when journos used to call, email or even tried to contact interviewees?

Using the phrase ‘reached out’ gives readers the impression the journo reaching out to a spokesperson/politician/company is in a cosy little friendly relationship with the story’s subject.

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Not a good look for hard news stories. May be acceptable in PR circles.

Call. Email. Contact. Ask. Don’t reach out.

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